initial ideas

i've still not decided whether to do the umbro or diesel brief but i have had some thoughts about each brief.

Umbro. 


the idea of the brief is that umbro are famous for their football boots but these are only for 90 minutes a day so for the other 1350 minutes a day they want to encourage people to wear their leisure footwear.

the first idea i have came up with is a typographic poster/billboard that uses type, possibly combined with an image or illustration to say things like ... 'you wouldn't leave you're toothbrush in you're mouth all day so don't leave you're football boots on after the game'.

i think the wording needs to be played around with to make it sounds more powerful but keep the idea.
there are lots of different examples to use some more controversial than others ... e.g. you wouldn't leave the condom on after you've had sex ... with d&ad the more controversial is usually better.

Diesel. 

The idea of the diesel brief is to illustrate 2 songs by an artist in an interesting way.
Im not that great at traditional illustration or drawings but i thought of taking another approach.

I have been looking at some kinetic typography videos on youtube and have been really inspired and i am thinking about learning to use flash and creating my own kinetic typography video to go along with each song. i think this could be hard to learn and very time consuming but it is something i have wanted to learn how to do for a while so i thought this would be a good opportunity.