Tuesday, 18 January 2011
initial ideas
i've still not decided whether to do the umbro or diesel brief but i have had some thoughts about each brief.
Umbro.
the idea of the brief is that umbro are famous for their football boots but these are only for 90 minutes a day so for the other 1350 minutes a day they want to encourage people to wear their leisure footwear.
the first idea i have came up with is a typographic poster/billboard that uses type, possibly combined with an image or illustration to say things like ... 'you wouldn't leave you're toothbrush in you're mouth all day so don't leave you're football boots on after the game'.
i think the wording needs to be played around with to make it sounds more powerful but keep the idea.
there are lots of different examples to use some more controversial than others ... e.g. you wouldn't leave the condom on after you've had sex ... with d&ad the more controversial is usually better.
Diesel.
The idea of the diesel brief is to illustrate 2 songs by an artist in an interesting way.
Im not that great at traditional illustration or drawings but i thought of taking another approach.
I have been looking at some kinetic typography videos on youtube and have been really inspired and i am thinking about learning to use flash and creating my own kinetic typography video to go along with each song. i think this could be hard to learn and very time consuming but it is something i have wanted to learn how to do for a while so i thought this would be a good opportunity.
Umbro.
the idea of the brief is that umbro are famous for their football boots but these are only for 90 minutes a day so for the other 1350 minutes a day they want to encourage people to wear their leisure footwear.
the first idea i have came up with is a typographic poster/billboard that uses type, possibly combined with an image or illustration to say things like ... 'you wouldn't leave you're toothbrush in you're mouth all day so don't leave you're football boots on after the game'.
i think the wording needs to be played around with to make it sounds more powerful but keep the idea.
there are lots of different examples to use some more controversial than others ... e.g. you wouldn't leave the condom on after you've had sex ... with d&ad the more controversial is usually better.
Diesel.
The idea of the diesel brief is to illustrate 2 songs by an artist in an interesting way.
Im not that great at traditional illustration or drawings but i thought of taking another approach.
I have been looking at some kinetic typography videos on youtube and have been really inspired and i am thinking about learning to use flash and creating my own kinetic typography video to go along with each song. i think this could be hard to learn and very time consuming but it is something i have wanted to learn how to do for a while so i thought this would be a good opportunity.
LA billboards
The greatest way to break up with..a city...on a billboard
I love these typographic billboards.
Creative Jon Jackson is leaving LA for New York and decided to announce the end of the relationship via 5 billboards. Luckily a friend of his works for CBS outdoor, so three weeks later his breakup notes are in large format in 5 locations around town until Jan 15th 2011.
“Really I do love you LA & I have the t-shirt to prove it. However that love is just not strong enough to keep me living in your ever sprawling arms. I wanted to make sure you got the message I left on Lincoln BLVD just south of Washington. It is big and brown like your air in the summertime.
Adios LA.”
Adios LA.”
“You know New York and I work together, and we just get along. I know this is superficial but NY has much bigger seasons, and they are real. Keep in touch.”
Hilarious!
Briefs
Ive had a chance to look at this years D&AD competition briefs and at first none of them really inspired me but after a couple of days ive narrowed my choices down to the umbro (open advertising) brief and the diesel (illustration) brief. Ive started brainstorming a few ideas and hopefully ill have a good idea to start working on in the next few days.
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